Pedro Brauner

01 Currently Cover story · in print

rdy.gg

● Oct 2025 → Present · Prague (Remote)

Content & Creative Strategist · Building the content engine for CS2, Dota 2, and League coverage from Lima.

Established rdy.gg's content strategy from the ground up: editorial standards, content pillars, and a house voice unifying storytelling across platforms.
Designed and launched four original shows with the team (Win Condition CS2, Win Condition Dota 2, Context Cap, and Ws and Ls, since retired): formats, visual systems, tone guides, and social templates.
Shipped 15+ episodes across the Win Condition slates; guests include Coach Arthur (Glyph) and voo.
Led on-site content production at IEM Rio 2026, with mixed-zone interviews from Vitality, MOUZ, Falcons, and Spirit, plus remote coverage of the rest of the tier-1 calendar.
Built CS2 data gathering and analysis systems (Dota 2 in progress) with the quantitative analytics team, turning match data into editorial, social, and broadcast assets.
Established SEO and editorial strategy across YouTube, TikTok, Instagram, X, Facebook, and the company website.
Provided strategic guidance and structural frameworks for a cross-functional team of journalists, editors, and social media specialists.

02 Previously Back issues

GROWE

Nov 2023 → Aug 2024 · Lima

Content & Social Media Manager

Grew follower base by 95% in the first month while rebuilding the content calendar and editorial cadence.
Managed tournament operations and broadcast production for esports events, reaching over 6,000 concurrent viewers and 4M+ minutes watched.
Led a full content calendar integrating internal strategy and brand partnerships across multiple platforms.
Developed a tailored SEO and social strategy, increasing organic traffic by 80% in two months.
Executed cross-functional content and influencer campaigns, raising brand visibility and engagement.

Esports.net

Nov 2022 → Dec 2023 · Lima (Remote)

Journalist & Interviewer

Conducted over 100 interviews with esports players, casters, and game developers.
Covered top-tier international events including ESL One Berlin Major, Lima Major, and the Esports Awards.
Published 250+ articles covering game reviews, industry trends, and opinion columns.
Drove audience development through story-led features.
Built strong relationships with global esports talent and PR teams for timely access and coverage.

Primal Esports

Jan 2021 → Nov 2023 · Lima

Communications Manager

Led a multicultural team to organize and produce 15+ gaming and esports events across Latin America.
Managed teams of 20+ across production, marketing, and partnerships.
Ran endemic and non-endemic partnerships with Red Bull, El Comercio, MasGamers, and Community Gaming.
Built strategic partnerships with 10+ esports orgs, generating a 25% increase in sponsorship inquiries in 6 months.
Oversaw end-to-end communications strategy for activations and campaigns.

03 Special Reports Freelance & project-based

La Sopa Podcast

● May 2025 → Present · Lima

Director & Executive Producer

Created and led a weekly Spanish-language Dota 2 podcast focused on competitive analysis, community discussion, and storytelling, becoming Peru's leading Spanish-language Dota 2 and esports podcast.
Reached 5.8M impressions and 1.8M plays across 42 episodes (media kit, August 2026), with a live audience every week and 457K views on YouTube (September 2026).
Hosted a wide range of prominent guests, including pro players and top-tier Spanish-speaking talent from the Dota 2 community.
Oversaw the full production pipeline: concept, booking, direction, editing, publishing, and distribution across YouTube, Kick, Spotify, and short-form video.
Closed and activated the show's title sponsorship with Stake, integrating the branded prediction segment La Culebra into Season 3 with its own vote page, leaderboard and live overlay.

EDGE Esports

Feb → Jun 2025 · London

Creative & Social Media Consultant

Directed brand and content strategy for a competitive Dota 2 team, developing a cohesive visual identity and storytelling across all platforms.
Provided personal-brand direction for the players on the competitive Dota 2 roster.
Multiplied overall social media impressions by over 1,000%, from 27K to 305K in 45 days.
Increased total followers across all platforms by more than 600% through consistent branding and platform-specific campaigns.
Boosted fan engagement and team visibility by aligning competitive milestones with timely, impactful content.

★ By the Numbers FY 2021 → 2026

5.8M

Impressions
La Sopa, 42 eps

4M+

Minutes watched
Tournaments, GROWE

1,000%

Impressions ↑
EDGE, 45 days

600%

Follower ↑
EDGE, all platforms

250+

Articles published
Esports.net, 13 mo

100+

Interviews
Players, casters, devs

15+

Events produced
Primal, LATAM

4

Tier-1 events covered
rdy.gg, IEM Rio on site

5+

Years in esports
Editorial · broadcast · brand

04 Studies Education & research

2026

Pontifical Catholic University of Rio Grande do Sul (PUCRS)

MBA, Marketing, Branding & Growth · Porto Alegre, Brazil

Thesis Comparative analysis of G2 Esports' visual identity strategy and its role in audience growth, brand equity, and non-endemic partnership positioning.

2022

Peruvian University of Applied Sciences (UPC)

BA, Journalism & Communications · Lima, Peru · High honors

Jan 2025

Esports Marketing Practicum

Gen.G Esports, Seoul, South Korea

Apr to Jun 2022

Esports in Latin America

Universidad de Palermo, Buenos Aires, Argentina

05 Tools of the Trade Skills & stack

Content & creative strategy

Storytelling and brand voice, content planning, editorial strategy, community engagement, fan growth, influencer collaboration, talent booking and relations, viral content ideation.

Digital media & social

Social management across Instagram, X, TikTok, YouTube, Facebook, and Kick. Cross-platform campaigns, audience analytics, SEO, podcast strategy and distribution.

Production & project mgmt

End-to-end content production (live shows, podcasts, esports broadcasts), team leadership, event planning, budget oversight, sponsorship activation, brand integration, scriptwriting, hosting.

Tools & technical

Adobe Creative Suite (Premiere, Photoshop, Illustrator), OBS, vMix, Google Analytics, Meta Business Suite, CMS (WordPress, Ghost), project management (Notion, Trello, Asana).

06 Featured From the archive

Video · Interview